Last Saturday, 26 April, The Netherlands was once again decked out in orange to celebrate King’s Day. This national holiday is all about the birthday of King Willem-Alexander. Since 2013, we have been celebrating King’s Day on or around 27 April. Every year, this day brings the whole country together in a unique atmosphere of celebration and solidarity.
A rich tradition
On King’s Day, the Netherlands is buzzing with activities. Flea markets are set up by young and old where second-hand items, homemade art and delicacies are sold. Musicians and street performers add extra atmosphere and energy to the towns and villages. In addition, festivals, sporting events and street parties take place throughout the country.
As usual, King Willem-Alexander and his family visited a Dutch city, this year it was Doetinchem’s turn. They enjoyed a warm welcome, full of performances, games, local traditions and personal encounters with residents. The involvement of the royal family makes King’s Day a day of national pride and togetherness every year.
A special experience for international colleagues
For our external colleagues, King’s Day offered a special opportunity to feel even more connected to The Netherlands and its traditions. Many celebrated this holiday for the first time and were impressed by the good atmosphere.
We asked some of them to capture their experiences in photos. The colourful clothing, cheerful flea markets, lively festivals and welcoming atmosphere clearly captured the imagination. Whether you were in a big city or a small village, the conviviality was contagious. This festive variation on connection and perhaps integration is worth repeating.
Looking ahead together: will you be celebrating with us next year?
Every year, King’s Day shows how beautifully tradition and connection come together in the Netherlands. Would you like to experience this unique celebration for yourself next year as part of TailorMinds? We currently have several vacancies available! Feel free to take a look at our vacancies page to discover the possibilities. We hope to see you next year on King’s Day 2026.
